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FAIR Health Awarded Grant to Expand Shared Decision-Making Efforts to Providers Serving Older Adults

Samuels Foundation Grant Supports Development of Shared Decision-Making Curriculum for Providers Serving Older Adults in New York City

NEW YORK, NY—June 1, 2020—Independent nonprofit FAIR Health announced today that it will embark on its next phase of promoting shared decision making (SDM) in healthcare discussions. With a generous grant from The Fan Fox and Leslie R. Samuels Foundation (Samuels Foundation), FAIR Health will develop and disseminate a curriculum on SDM to providers and clinicians in New York City who serve older adults facing critical palliative care decisions. SDM, the discussion between patients and/or caregivers and healthcare providers regarding various treatment options, has been known to increase patient engagement and reduce healthcare costs.

The new initiative marks the next chapter of FAIR Health’s efforts to promote SDM to consumers. Earlier this year, in March, FAIR Health launched a groundbreaking SDM website feature on, FAIR Health’s free, award-winning consumer website that enables consumers to estimate the typical costs of medical and dental procedures in their geographic areas and learn the fundamentals of health insurance. The SDM feature combines clinical and cost information to support seriously and chronically ill patients and their caregivers in the process of SDM with clinicians for palliative care scenarios for:

  • Kidney dialysis for patients with kidney failure (whether to continue or stop);
  • Nutrition options when swallowing is difficult; and
  • Breathing assistance (whether to continue or stop).

The new online curriculum, which FAIR Health will develop with the significant input of experts in palliative care and SDM, will offer guidance on integrating SDM in discussions with patients and caregivers when making decisions related to palliative care. FAIR Health will subsequently disseminate the curriculum to provider organizations and clinicians such as physicians, nurses and social workers in New York City who serve the older adult population.

FAIR Health President Robin Gelburd stated: “We are truly honored by the generous support of the Samuels Foundation, a renowned New York City-based philanthropy. Through this initiative, FAIR Health will build on our existing efforts to bring SDM to consumers by focusing on educating providers who serve older adults. The initiative is a natural extension of our commitment to serving all healthcare stakeholders and equipping consumers with the tools they need to navigate the healthcare system.”

Lauren G. Weisenfeld, Deputy Director of the Healthy Aging Program at the Samuels Foundation, commented: “Older adults in New York City with serious illnesses and their caregivers often face critical decisions when weighing options for palliative care. The Samuels Foundation is proud to support FAIR Health’s efforts to promote shared decision making through a comprehensive curriculum aimed at providers and clinicians who serve older adults in New York City—an initiative that will simultaneously build upon FAIR Health’s existing efforts in SDM and enrich the existing portfolio of programs that the Samuels Foundation supports.”

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