Executive Director of Business Development
As Executive Director of Business Development, Donna Smith maintains an effort to bring value to the various stakeholders that cross multiple market segments in the healthcare ecosystem. Donna has over 25 years of experience in the healthcare industry, concentrating on benefits administration, managed care, payor and claims solutions. Prior to joining FAIR Health, she was an independent consultant to a variety of entities in the healthcare and benefits sector, including health plans, third-party administrators and other companies serving the health insurance payor and self-funded employer markets. For these entities, her consulting services concentrated on marketing, sales and organizational strategic planning. In addition, Donna also served the provider community, working with small physician group practices to evaluate electronic medical record (EMR) solutions, based on meaningful use evaluations. Earlier in her career, Donna served as Senior Vice President of Sales and Marketing for a technology company, SBPA Systems, a role she retained when the company was acquired by SunGard, a leading technology and services provider of employee benefits, healthcare claims adjudication, business process automation and reporting solutions for the health and benefits insurance industry. In addition to focusing on business development, sales and marketing, Donna developed customer service, implementation and account management teams as well as executive and customer advisory groups. Donna has participated in several key industry associations—including Self-Insurance Institute of America (SIIA), Health Care Administrators Association, America's Health Insurance Plans (AHIP), Institute for Healthcare Consumerism (IHC) and Institute of Medicine (IOM)—by serving in many capacities, such as focused panels, workshops, task groups and committees, including a Board of Directors appointment with SIIA. Donna continues to participate and speak at various industry forums representing the many sectors FAIR Health serves. She holds a BS in Business Management and Marketing from Louisiana Tech University.