FAIR Health

About FAIR Health


FAIR Health is a national, independent, nonprofit organization dedicated to bringing transparency to healthcare costs and health insurance information through data products, consumer resources and health systems research support. FAIR Health oversees the nation’s largest collection of healthcare claims data, which includes a repository of over 23 billion billed medical and dental procedures that reflect the claims experience of over 150 million privately insured individuals, and separate data representing the experience of more than 55 million individuals enrolled in Medicare. Certified by the Centers for Medicare & Medicaid Services (CMS) as a Qualified Entity, FAIR Health receives all of Medicare Parts A, B and D claims data for use in nationwide transparency efforts. FAIR Health licenses its privately billed data and data products—including benchmark modules, data visualizations, custom analytics, episodes of care analytics and market indices—to commercial insurers and self-insurers, employers, hospitals and healthcare systems, government agencies, researchers and others. FAIR Health has earned HITRUST CSF and Service Organization Controls (SOC 2) certifications by meeting the rigorous data security standards of those organizations. As a testament to the reliability and objectivity of FAIR Health data, the data have been incorporated in statutes and regulations around the country and designated as the official, neutral data source for a variety of state health programs, including workers’ compensation and personal injury protection (PIP) programs. FAIR Health data serve as an official reference point in support of certain state balance billing laws that protect consumers against bills for surprise out-of-network and emergency services. FAIR Health also uses its database to power a free consumer website available in English and Spanish and as an English/Spanish mobile app, which enable consumers to estimate and plan their healthcare expenditures and offer a rich educational platform on health insurance. The website has been honored by the White House Summit on Smart Disclosure, the Agency for Healthcare Research and Quality (AHRQ), URAC, the eHealthcare Leadership Awards, appPicker, Employee Benefit News and Kiplinger’s Personal Finance. FAIR Health also is named a top resource for patients in Elisabeth Rosenthal’s new book, An American Sickness: How Healthcare Became Big Business and How You Can Take It Back. For more information on FAIR Health, visit fairhealth.org.

A Unique History and a Defining Mandate


FAIR Health, Inc. was established in October 2009 as part of the settlement of an investigation by New York State into certain health insurance industry reimbursement practices which had been based on data compiled and controlled by a major insurer. FAIR Health was formed to create a conflict-free, robust, trusted and transparent source of data to support the adjudication of healthcare claims and to promote sound decision-making by all participants in the healthcare industry.

FAIR Health’s mission is to fulfill the mandate incorporated in the 2009 settlement which is to provide --

  • An independent database of information contained in healthcare claims contributed by payers nationwide, developed with the support of independent academic experts;
  • A free website to educate consumers about the cost of care in their geographic areas and the insurance reimbursement process; and
  • A research platform for policymakers, government officials and academic researchers.

With the guidance of our teams of advisors, including some of the nation’s leading experts in healthcare policy, medicine, health economics and statistics, FAIR Health delivers on its commitment to provide the objective and reliable data, educational materials and tools to support the best industry practices and to inform decision-making by consumers and others participating in the healthcare sector. FAIR Health is widely recognized as a reliable, objective source of data, frequently cited in media reports and honored for its leadership in promoting and modeling transparency in the healthcare field.

Patients can estimate medical and dental costs and learn about the healthcare reimbursement system on our consumer website at www.fairhealthconsumer.org or www.consumidor.fairhealth.org

The FAIR Health Board of Directors is comprised of recognized leaders in the fields of medicine, healthcare policy, law, consumer advocacy, technology, education, medical research and business. The Board serves without compensation and holds regular quarterly meetings.  Members of the FAIR Health Board of Directors include:


  • Stephen A. Warnke, Esq. (Chair)
    Stephen A. Warnke is a partner at Ropes & Gray and leads the firm’s Healthcare Group. His practice focuses on healthcare regulation, enforcement, compliance and policy matters, with a particular emphasis on Medicare, Medicaid and other federal healthcare programs as well as clinical research compliance. Mr. Warnke has focused knowledge in the New York regulatory, reimbursement and enforcement landscape, having practiced in New York for over fifteen years and before that served in a policy position in New York City government.
  • NancyMarie Bergman
    NancyMarie Bergman joined the Board as a direct result of her personal experience with the healthcare system and has been an outspoken advocate for healthcare cost transparency. She co-owned and currently serves as Chief Operating Officer of the medical staffing business Bells Nurses Registry and Employment Agency, Inc., which provides temporary medical staffing for hospitals in the New York metropolitan area. Ms. Bergman worked as the Marketing Director and Firm Administrator for BDO, the international accounting and consulting firm, in their Long Island office. She has served as a member of the Board of Trustees for the Long Island Alzheimer’s Foundation and the Advancement for Commerce and Technology on Long Island and has engaged in fundraising for the Mental Health Association, WLIW Television, St. Frances Hospital and Epilepsy Foundation of Long Island. As a breast cancer survivor, she is involved in many Nassau and Suffolk County breast cancer coalitions.
  • Sherry Glied
    Sherry Glied, PhD, is the Dean of New York University’s Robert F. Wagner Graduate School of Public Service. From 1989 to 2012, she was Professor of Health Policy and Management at Columbia University’s Mailman School of Public Health, serving as Chair of the department from 1998 to 2009.  In June 2010, Dr. Glied was confirmed by the US Senate as Assistant Secretary for Planning and Evaluation at the Department of Health and Human Services, a position she occupied until August 2012. From 1992 to 1993, she served as Senior Economist for healthcare and labor market policy on the President’s Council of Economic Advisers. She was elected to the Institute of Medicine of the National Academy of Sciences, the National Academy of Social Insurance, and the Board of AcademyHealth and has been a member of the Congressional Budget Office’s Panel of Health Advisers.
  • Peter J. Millock
    Peter J. Millock is a partner at Nixon Peabody and focuses his law practice on affiliations and networks of physicians, hospitals and other health and mental health providers; regulatory and enforcement matters before state agencies; and legislative lobbying on healthcare issues. Between 1980 and 1995, Mr. Millock served as General Counsel at the New York State Department of Health. In 1993, he served on the President’s Task Force on Healthcare Reform as a member of the Legal Audit Team. Mr. Millock also is an Associate Professor at the State University of New York at Albany, School of Public Health.
  • Nancy Nielsen
    Nancy Nielsen, MD, PhD, is Clinical Professor of Medicine and Senior Associate Dean for Health Policy at the Jacobs School of Medicine and Biomedical Sciences, State University of New York (SUNY) at Buffalo. Dr. Nielsen is a Past President of the American Medical Association (AMA), and was the AMA representative on many quality initiatives, including the National Quality Forum, the AMA-convened Physician Consortium for Performance Improvement, the Ambulatory Care Quality Alliance (AQA) and the Quality Alliance Steering Committee. She also served as a Board member of the Medical Liability Mutual Insurance Company and Kaleida Health and as a Trustee of the SUNY system. She is currently a board member of the Center for Hospice and Palliative Care in Buffalo, the Great Lakes Health system and Livanta, one of two Beneficiary and Family Centered Care Quality Improvement Organizations with whom CMS contracts. She is an elected member of the National Academy of Sciences. 
  • Sara Rosenbaum
    Sara Rosenbaum is founding Chair of the Department of Health Policy and Harold and Jane Hirsh Professor of Health Law and Policy at the Milken Institute School of Public Health, The George Washington University. She holds appointments in the Schools of Medicine and Law.  Professor Rosenbaum is a member of the National Academy of Medicine and was a founding Commissioner and former Chair of the Congressional Medicaid and CHIP Payment and Access Commission (MACPAC).  Among other honors, Ms. Rosenbaum is a recipient of an Investigator Award in Health Policy from the Robert Wood Johnson Foundation and has been recognized by the Department of Health and Human Services for distinguished national service on behalf of Medicaid beneficiaries. As a member of the White House Domestic Policy Council under President Clinton, she directed the drafting of the Health Security Act and oversaw the development of the Vaccines for Children program.
  • James Roosevelt, Jr
    James Roosevelt, Jr. is Counsel at Verrill Dana LLP in Boston. He served for more than 10 years as the President and Chief Executive Officer of Tufts Health Plan. A former Board member of America’s Health Insurance Plans, he currently chairs the organization’s Policy and Regulatory Committee. Previously, Mr. Roosevelt chaired the Massachusetts Hospital Association and the Massachusetts Association of Health Plans; he also served on the Board of the American Hospital Association and is a Past President of the American Health Lawyers Association. In 2016, Mr. Roosevelt was a distinguished Visiting Fellow at Harvard’s Institute of Politics at the John F. Kennedy School of Government. In 2008, President-Elect Barack Obama appointed Mr. Roosevelt to his transition team to co-chair a review of the Social Security Administration.
  • John W. Rowe
    John Rowe, MD, is the Julia B. Richmond Professor of Health Policy and Aging at the Columbia University Mailman School of Public Health. From 2000 until late 2006, Dr. Rowe served as Chairman and CEO of Aetna, Inc. From 1998 to 2000, Dr. Rowe served as President and Chief Executive Officer of Mount Sinai NYU Health, one of the nation’s largest academic healthcare organizations. Earlier, Dr. Rowe was a Professor of Medicine and the founding Director of the Division on Aging at the Harvard Medical School, as well as Chief of Gerontology at Boston’s Beth Israel Hospital. Widely honored for his research and health policy efforts on care of the elderly, he was Director of the MacArthur Foundation Research Network on Successful Aging and currently leads the MacArthur Foundation’s Research Network on An Aging Society. Dr. Rowe was elected a member of the Institute of Medicine of the National Academy of Sciences, a Fellow of the American Academy of Arts and Sciences and a Trustee of the Rockefeller Foundation and Lincoln Center Theater. He also served as the Chairman of the Board of Trustees at the University of Connecticut and the Marine Biological Laboratory in Woods Hole, Massachusetts. 
  • Christopher F. Koller
    Christopher F. Koller is president of the Milbank Memorial Fund, an endowed operating foundation founded in 1905 and based in New York City. The Fund improves population health by connecting leaders and decision makers with the best evidence and experience. The Fund also publishes The Milbank Quarterly, a peer-reviewed journal of population health and health policy. Previously, Mr. Koller served the State of Rhode Island as the country’s first health insurance commissioner (2005-2013). The office received national recognition for its rate review process and its efforts to promote payment reform, primary care revitalization and delivery system transformation. Earlier, Mr. Koller was the CEO of the Neighborhood Health Plan of Rhode Island for nine years and the founding chair of the Association of Community Affiliated Plans. He was a member of the IOM Committee on Essential Health Benefits and serves in numerous national and state health policy advisory capacities. Mr. Koller is adjunct professor of community health in the School of Public Health at Brown University.

FAIR Health’s management team offers broad knowledge and extensive experience in healthcare, information technology, data management, insurance, finance and law. They are dedicated to their primary goals: to bring fairness and transparency to healthcare cost information and to apply their collective talents and expertise to make that information as accessible and useful to as many stakeholders as possible by providing innovative data products, consumer resources and research tools.

Robin Gelburd


As the founding President of FAIR Health, Robin Gelburd built the organization into a national leader in healthcare cost transparency. Under her direction, FAIR Health has fulfilled its mandate to provide an independent, national database of healthcare claims; a free website to educate consumers about healthcare insurance and costs; and data for academic and policy research. FAIR Health oversees the nation’s largest collection of healthcare claims data, which includes a repository of over 23 billion billed medical and dental procedures that reflect the claims experience of over 150 million privately insured individuals, and separate data representing the experience of more than 55 million individuals enrolled in Medicare. Certified by the Centers for Medicare & Medicaid Services (CMS) as a Qualified Entity, FAIR Health receives all of Medicare Parts A, B and D claims data for use in nationwide transparency efforts. A recipient of a 2016 Dig|Benefits Technology Innovator Award, bestowed by Employee Benefit News, Robin has been invited to speak to organizations across the country on topics of critical importance to employers, employees, healthcare professionals and institutions, health plans, third-party administrators, consultants and other healthcare stakeholders. Her presentations have taken place at forums sponsored by the American Medical Association, American Health Information Management Association (AHIMA), the Alliance for Health Reform, the Institute for HealthCare Consumerism and the International Foundation of Employee Benefit Plans, among others. She also has published numerous articles on topics such as data analytics in The Self-Insurer, healthcare cost transparency and clarity in Managed Healthcare Executive, the New York State consumer protection law in Employee Benefit Adviser and consumer preferences on the Institute for HealthCare Consumerism website, among many others. Prior to being recruited as President of FAIR Health, Robin served for eight years as General Counsel of a medical research foundation comprising approximately 30 premier academic medical centers, hospitals and research institutions in New York State. During her tenure at this consortium, she also was appointed Chairperson of New Yorkers for the Advancement of Medical Research, a statewide coalition of over 40 organizations that she helped found in 2003 and whose mission was the promotion of state funding and support for stem cell research and regenerative medicine. Previously, Robin was a health law partner at the New York City law firm Kalkines, Arky, Zall & Bernstein (now Manatt, Phelps & Phillips). During her 10 years at that firm, she represented an array of healthcare-based clients—including health plans, hospitals, provider groups and organizations, skilled nursing facilities, special needs plans and ambulatory care centers—on a variety of strategic, regulatory, policy, governance, business and contractual matters. Earlier, Robin worked as a litigation and corporate associate at the international law firm Morrison & Foerster. She began her legal career as a federal appellate law clerk to the Honorable Francis D. Murnaghan, Jr. from the Court of Appeals, 4th Circuit. She received a BA with honors from the State University of New York at Binghamton and a JD from Cardozo School of Law, Yeshiva University.

Barnett Bronfman

Chief Operating Officer

Prior to joining FAIR Health, Bart Bronfman had over 15 years of experience as Chief Financial Officer for two not-for-profit organizations, St. Mary's Healthcare System for Children, a pediatric healthcare system providing subacute and long-term care in facilities and at home, and Pathways to Housing, a social services agency. In these positions he provided financial and strategic direction to the organizations. Previously, he served as Corporate Controller for American NuKEM Corporation, a national environmental consulting and services company, and managed the worldwide planning and analysis function for Avis, an international vehicle rental and leasing company. He received a BA from Syracuse University and an MBA from Rutgers Business School.

Sheit Dhaon

Chief Financial Officer

Mr.Sheit Dhaon is an accomplished finance executive with over 25 years of experience in improving the financial performance of organizations. Mr. Dhaon joins FAIR Health after serving over 8 years with Truven Health Analytics, former Healthcare division of Thomson Reuters, where he served in various leadership roles and most recently as VP & Head of Finance for $0.5 billion Commercial division. At Thomson Reuters, he focused on numerous acquisitions and the $1.2 billion divestiture of the Healthcare division. Prior to Truven, he held various positions with United Health Group. Mr. Dhaon earned his bachelor’s degree in Chemical Engineering from HBTI, India and Masters of Business Administration in Finance from University of Connecticut.

Benjamin Casado Garcia

Chief Technology Officer

Ben Casado García has over 25 years of progressive information technology experience in global organizations. He joined FAIR Health after serving for the previous three years as the Chief Technology Officer for a multi-million-dollar global consulting firm based in Madrid, Spain. Ben made the transition to the healthcare industry from the financial markets, where he was a key designer and architect at JP Morgan Chase, Citigroup, Salomon Smith Barney and Prudential Financial. He also founded a software development company, later purchased by the Carlyle Group, and served as a member of the Board until 2008. Ben received a BS in Electrical Engineering from Rutgers University, an MS in Computer Science from Monmouth University and an Advanced Project Management certification from Stanford University.

Jim Wilson

Chief Information Security Officer

Jim Wilson leads FAIR Health’s Information Security Program and will oversee the expansion of the organization’s Health Insurance Portability and Accountability Act (HIPAA)-compliancy initiatives to include Health Information Trust Alliance (HITRUST) and National Institute of Standards and Technology (NIST) certification. Jim has over 20 years of professional technology security experience, with an extensive background in information technology security governance, compliance and operations. He has over 12 years of HIPAA-regulated industry experience, most recently as Director of IT Security at Interpace Diagnostics, the molecular diagnostics subsidiary of PDI, and, prior to that, as Global IT Manager at the cardiac medical device manufacturer Datascope Corp., where he directed an international team of 12 individuals covering both the United States and the European Union. Jim also served nine years as Director of IT Operations & Security at American Friends of The Hebrew University (AFHU), where his responsibilities included managing organizational security functions across their six US offices and Israel. He is a long-standing member of the Society for Information Management (SIM) and also has served as technology representative to the Joint Commission on Accreditation of Healthcare Organizations (JCAHO), now known as the Joint Commission. Jim attended Rutgers University and has Certified Information Systems Security Professional (CISSP) certification from the International Information System Security Certification Consortium ((ISC)2).

Chris Goggin

Chief Information Officer

Chris Goggin has over 25 years of experience in management and information technology leadership within the healthcare information technologies, health insurance, leisure travel and manufacturing industries. He was previously with Emdeon, where he was responsible for setting the overall direction of technology utilization and development for the Payer Services organization ($520MM annual revenues). He maintained a stable of enterprise-wide databases for use across Emdeon, lead support and development for the Payment Services division, developed and enabled Emdeon’s Payment Integrity business and managed the relationships with internal and external technology and service providers. Mr. Goggin has also previously held senior leadership positions at UnitedHealth Group, Trisept Solutions, UnitedHealthcare of WI, Humana and the Eaton Corporation.

Michael Kirsh

Executive Director of Marketing

Michael Kirsh leads the FAIR Health team responsible for company and product messaging that supports business development and mission-focused efforts. Michael has over 15 years of experience with customer lifecycle and product marketing. Ten of those years were focused within healthcare, including employee benefits and compliance with provisions of the Affordable Care Act. Prior to FAIR Health, Michael built the product marketing function for ADP’s compliance solutions. At Medco, he developed groundbreaking programs designed to more effectively manage pharmacy spend for specialty conditions. Among his accomplishments at American Express were the launch of a health savings account-accompanying payment solution and management of Consumer Green and Gold portfolios. Michael holds a BA from Brown University and an MBA from Rutgers University.

Michelle Scott

General Counsel

Prior to joining FAIR Health, Michelle Scott was Vice President, General Counsel and Assistant Secretary of the National Audubon Society, the national conservation organization. She also served as Vice President, General Counsel and Secretary of the East-West Management Institute (EWMI), a non-governmental organization that conducts civil society, rule of law and economic development programs in Eastern Europe, Asia, Africa and South America. After leaving EWMI, she was elected to its Board of Directors and in 2010 became the Board’s Chairman, a position that she continues to hold. For over 18 years, Michelle was Vice President and Corporate Counsel for Prudential Financial, responsible for significant investment transactions and tax planning, and served as General Counsel of The Prudential Foundation. Earlier in her career, she was legislation counsel for the Joint Committee on Taxation of the United States Congress and was in private practice with law firms in New York City and Washington, DC. Michelle has spoken and written extensively on tax and nonprofit law. A long-term member of the Executive Committee of the New York State Bar Association Tax Section, she was Co-Chair of its Committee on Tax-Exempt Organizations for several terms and was appointed to the Commissioner of Internal Revenue’s Advisory Committee on Tax-Exempt Organizations. Michelle is a member of the National Steering Committee for the Women’s Studies in Religion Program at Harvard Divinity School and has served on the Boards of Directors of The Transition Network and The Associated Blind. She earned an AB from Bryn Mawr College and a JD from Harvard Law School.

Ashley Smyth

Executive Director of Grant Programs

Ashley Smyth joined the FAIR Health team with over 15 years of experience in healthcare communications, health policy and program development. She has held senior management positions at organizations throughout the healthcare sector, including an academic medical center (Mount Sinai Hospital), government (the New York City Mayor's Office and New York City Health and Hospitals Corporation) and a private foundation (AMDeC Foundation). Most recently, Ashley served as the Administrative Director for Mount Sinai Hospital’s Office for Excellence in Patient Care and Mount Sinai School of Medicine's Department of Health Policy. Ashley was awarded her BA summa cum laude from Bowdoin College. She received master’s degrees in public health and public policy from Columbia University.

Donna Smith

Executive Director of Business Development

As Executive Sponsor for FAIR Health’s large client base, Donna Smith maintains an effort to bring value to the various stakeholders that cross multiple market segments in the healthcare ecosystem. Donna has over 25 years of experience in the healthcare industry, concentrating on benefits administration, managed care, payor and claims solutions. Prior to joining FAIR Health, she was an independent consultant to a variety of entities in the healthcare and benefits sector, including health plans, third-party administrators and other companies serving the health insurance payor and self-funded employer markets. For these entities, her consulting services concentrated on marketing, sales and organizational strategic planning. In addition, Donna also served the provider community, working with small physician group practices to evaluate electronic medical record (EMR) solutions, based on meaningful use evaluations. Earlier in her career, Donna served as Senior Vice President of Sales and Marketing for a technology company, SBPA Systems, a role she retained when the company was acquired by SunGard, a leading technology and services provider of employee benefits, healthcare claims adjudication, business process automation and reporting solutions for the health and benefits insurance industry. In addition to focusing on business development, sales and marketing, Donna developed customer service, implementation and account management teams as well as executive and customer advisory groups. Donna has participated in several key industry associations—including Self-Insurance Institute of America (SIIA), Health Care Administrators Association, America's Health Insurance Plans (AHIP), Institute for Healthcare Consumerism (IHC) and Institute of Medicine (IOM)—by serving in many capacities, such as focused panels, workshops, task groups and committees, including a Board of Directors appointment with SIIA. Donna continues to participate and speak at various industry forums representing the many sectors FAIR Health serves. She holds a BS in Business Management and Marketing from Louisiana Tech University.

Ali Russo

Chief Information Officer

Ali Russo has over 20 years of experience in various aspects of information technology, including more than 15 years in healthcare data, analytics and product development. Prior to joining FAIR Health, Ali was with McKesson, where she had many roles, including, most recently, responsibility for the Analytics Services team under the Health Solutions division. As Director of Analytics Services, her focus was to bring actionable analytic information to the healthcare sector based on allocated claims data. Ali received her BS in Biology from the State University of New York at Albany.

Thomas Swift

Deputy General Counsel

Tom Swift is responsible for licensing negotiations and contracts, data privacy and security and general corporate legal issues. Prior to joining FAIR Health, Tom was a Director and Counsel at Credit Suisse, a global integrated bank, advising on technology, intellectual property, privacy and general contract issues for 15 years. He has spoken and written on privacy and technology issues, and actively participated in a securities industry association addressing a variety of market data issues. Prior to that, he was a litigation attorney at Shearman & Sterling in New York, working on an array of commercial litigation matters, including antitrust, bankruptcy, securities and commercial lending cases. He received a BA in Government from Pomona College and his JD from New York University School of Law.

Roger Adler

Chief Financial Officer

Roger Adler leads the Finance team in fiscal management and strategic planning as well as supporting the organization’s operations. Before joining FAIR Health, Roger served in several roles in technology, market research, finance and strategic planning over 25 years at Time Inc. As Finance Director of Time Inc.’s Corporate Services, from 2011 to 2015, Roger managed the finances and supported operations of corporate cost centers, including worldwide real estate and facilities, human resources, legal, central finance and corporate communications. In earlier roles, Roger managed consolidations, budgets and forecasts along with supporting the operations for media brands such as Time, LIFE, Sports Illustrated, Fortune and Money. Prior to these positions, Roger worked in Time Inc.’s corporate strategic planning, where he performed corporate financial planning and analysis, acquisitions, dispositions and new business development, including the relaunch of LIFE magazine. Before joining Time Inc., Roger spent five years at Erisco, an employee benefit system company, designing systems and analyzing medical claim information. Roger holds a BS in Mathematics from Union College and an MBA from Columbia University.

Christine O'Donnell

Executive Director of Customer Experience

Chris O’Donnell has over 25 years of experience in marketing, operations and customer experience. She is responsible for the overall customer experience for the multiple stakeholder groups that FAIR Health serves. Her role encompasses managing the client services team, the consumer help line and product management for a segment of the company’s product offerings. Prior to joining FAIR Health, Chris ran her own consulting practice, helping financial services organizations develop user-friendly products and processes. Earlier in her career, Chris was the Vice President of Marketing and Product Development for the voluntary benefits division at Prudential Financial and managed individual retirement accounts for Wells Fargo Bank. Chris is a graduate of Middlebury College with a BA in Economics.

Russell Robbins, MD

Chief Medical Officer

Russ Robbins provides clinical oversight to clients regarding healthcare data, improves healthcare literacy and consumer engagement, uses episodes of care software to create bundled payment solutions and works with state workers' compensation programs. Prior to joining FAIR Health, he was the Chief Medical Officer at Cambridge Advisory Group. For six years, he served as a Principal and Senior Clinical Consultant at Mercer, where he led the Total Health Management Clinical Team in addition to his work as a consultant. Before that, he was a Medical Director at iHealth Technologies and served as a Vice President and the Chief Medical Officer at Ingenix for the Symmetry product line, in which capacity he developed and maintained the industry-leading grouper, Episode Treatment Groups (ETG). He was the Medical Director at Health Market, one of the first consumer-directed health plans, and a Consultant at Novalis, part of the TriZetto Group, helping health plans create physician performance programs. He was in practice as a urologist with Schenectady Urological Associates. Russ received a BA in Biology from Swarthmore College, an MD from New York University (NYU) School of Medicine and an MBA in Health Sciences from Union College. He completed his surgical and urologic residencies at NYU Medical Center, Bellevue Hospital, Manhattan Veterans Affairs, Memorial Sloan Kettering Cancer Center and Cabrini Medical Center.

Rachael McKeon

Deputy Director of Operations

Rachael McKeon has more than seven years of diverse not-for-profit experience in project planning and management. In her current role, she participates in the development of strategies to improve operational activities and coordinate institutional partnerships with a variety of organizations. She is involved in the company’s quality assurance programs and planning for senior management semiannual strategic meetings and manages the corporation’s support staff. Prior to her current role, she was the Director of Web Services, responsible for FAIR Health’s web portals. She led planning, development and maintenance of the web portal environment. She developed and managed enhancements and changes to the commercial and consumer-facing web portals and mobile apps. Before joining FAIR Health, Rachael worked at Sandell Asset Management, where she provided research support to both the analysts and the CEO. Earlier experience included positions at Red Light Management and Force One Entertainment. Rachael graduated from Indiana University with a BA in Music and Business.

Robert Cliche

Executive Director of Information Technology

Bert Cliche oversees development efforts for externally and internally facing websites and applications, as well as working to coordinate infrastructure releases. He joined FAIR Health with over 25 years of technology experience, more than 15 of which were with Wall Street firms. Previous roles included Director at Merrill Lynch, where he ran the engineering team for Investment Banking, Research, Human Resources, Legal/ Compliance and Corporate Technology. Prior to that, Bert was Senior Vice President and Chief Architect for Equity and Fixed Income Prime Brokerage, Equity/Fixed Income Sales and Futures technology areas at Citigroup. Bert graduated with a BA from Hampshire College, majoring in Modern Algebra and minoring in Sculpture.

Frank Hone

Executive Director of Marketing

Frank Hone leads Marketing at FAIR Health and brings his passion for price transparency, engagement strategy and consumer accountability in healthcare to the role. His 2008 book, Why Healthcare Matters: How Business Leaders Can Drive Transformational Change, focuses on opportunities for supporting healthcare consumerism. Since the book’s publication, he served as Director of Sustainable Engagement at Healthways, Chief Engagement Officer at Healthcentric Partners and Vice President, Engagement at Healthx. His earlier career in consumer advertising and healthcare marketing involved positions with several New York City advertising agencies, including 12 years at Ogilvy Healthworld, where he served as Executive Vice President of the Global Business Group, responsible for defining and driving organizational strategy, new business planning, service expansion and internal cohesion across 55 network offices in 36 countries. He was an innovator and thought leader in the area of direct-to-consumer advertising of prescription drugs at Medicus Consumer/DMB&B and Rubin-Ehrenthal, where he led account management for national and global accounts. A magna cum laude graduate from Boston College with a BA in Economics and Communications, he earned his MBA at Columbia Business School.

Dean Sicoli

Executive Director of Communications and Public Relations

Before joining FAIR Health, Dean Sicoli served in several roles in television news and media, with over 16 years at CNN and HLN and over 2 years at the Fox Business Network. Most recently, Dean was Executive Producer at the Fox Business Network, where he created and developed their program Making Money with Charles Payne. Prior to that he worked at CNN/HLN, where he served as Executive Producer of Nancy Grace from 2005 to 2013, a show he also created. Under his tenure, Nancy Grace was CNN’s top-rated program, and the social and digital media version became CNN’s most successful brand with original content. Dean also created a documentary-style crime series in 2012, Nancy Grace Behind Bars, which aired on both CNN and HLN. Prior to Nancy Grace, he worked in numerous producing roles on Larry King Live on CNN from 1997 to 2006, serving as Senior Supervising Producer and Managing Editor of Larry King Live from 2001 to 2006. Dean holds a BS in Marketing from Villanova University.

FAIR Health Advisors Help Ensure Process Integrity


FAIR Health advisors provide invaluable expertise and guidance to the FAIR Health professional staff. Their experience, knowledge and judgment contribute substantially to the development and evaluation of FAIR Health’s methodologies, product development, outreach and marketing efforts. Select a link below for more information about these essential advisory bodies.

  • Scientific Advisory Board

    The FAIR Health Scientific Advisory Board (SAB) is comprised of leading researchers from around the country. They are experts in a variety of fields relevant to FAIR Health's mission and activities: behavioral and market economics, geo-coding and market definitions in healthcare, analysis of claims data and its use in examining quality of care and disparities in care, HCPCS codes and CPT® codes, insurance plan design, RVUs, and large datasets such as Medicare inpatient data and all-payer data sources. SAB activities include review of UHRN research and recommendations for improving the database and products, data use and access policies for the FAIR Health Research Support Program and the design and strategic deployment of FAIR Health consumer survey instruments.

    • Heather T. Gold, PhD
    • Joseph Ross, MD
    • Michael E. Chernew, PhD
    • Ashish Jha, MD
    • Scott Braithwaite, MD
    • Jonathan Kolstad, PhD
    • Angie Fagerlin, PhD
    • Dana P. Goldman, PhD
    • Cary Gross, MD
    • Joseph Conigliaro, MD
    • Allison Rosen, MD, ScD
    • Susan Busch, PhD (Chair)

  • Consumer Advisory Board

    The FAIR Health Consumer Advisory Board (CAB) plays an important rolein the consumer education mission of FAIR Health. Specific activities of the CAB include providing guidance on the design and enhancement of the free tools on the FAIR Health consumer website-the FH Consumer Cost Lookup tools and other consumer offerings. Members of the CAB also guide the development of FAIR Health's educational curriculum on the FAIR Health consumer website as well as the development of outreach strategies to increase consumer awareness of the free tools and services available on the website.

    • Charles Bell - Consumer Reports (Board Liaison)
    • NancyMarie Bergman - Bells Nurses Registry (Board Liaison)
    • Chad Glaser - Founder, Ski4e, Advocating for Pediatric Insurance Rights & Promoting Organ Donation
    • Arlene Haims - Owner, Haims Insurance Group, Insurance and financial advisor
    • Vincent Riccardi - American Medical Consumers
    • Mark Scherzer - Law Offices of Mark Scherzer
    • Stuart Spielman - Autism Speaks
    • Anthony Wright - Health Access California
    • In Memoriam : Jennifer Jaff

  • Customer Advisory Group

    The Customer Advisory group advises FAIR Health on issues related to new data product development, enhancements to existing products, business policy and the system implications of these changes.

  • Dental Actuarial Group

    The FAIR Health Dental Actuarial Group provides guidance on the statistical profile of dental charge data, and considers new product development and enhancement initiatives. The Group addresses such issues as frequency of data delivery, the schedule for product releases, the impact of methodological changes on data outputs, the use of relative values versus actual charge data in products and the design of the data contribution program.

  • Dental Advisory Board

    The Dental Advisory Board (DAB) provides advice that reflects the unique perspective of the dental community. DAB members' areas of focus include the dental content of the FAIR Health database and products, research and product development, clinical and coding issues, and the FH Consumer Cost Lookup website.

  • Physician Advisory Group

    The Physician Advisory Group (PAG) provides FAIR Health the important perspective of physicians who represent a range of clinical specialities. The PAG's focus includes data research and product development/enhancement, clinical and coding issues and the introduction of new tools and content to the FH Consumer Cost Lookup.

Representing the Full Range of Healthcare Industry Stakeholders


Our diverse client base—from government agencies to consumer advocates, health policy researchers, corporate decision-makers and individual consumers—represents the full spectrum of healthcare stakeholders. Each one has a distinct need and specific use for our data, and an appreciation that the information we provide is comprehensive, unbiased and reliable.


Here are just some of our categories of clients: 


  • Healthcare Industry
  • Government
  • Public and Private Health Exchanges
  • Researchers
  • Healthcare Professionals
  • Unions
  • Consumers


Contact us for more information about the range of stakeholders we serve.